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Work
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About
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Contact
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Red
Chicago
Good Day
5:34 PM
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vilnius
Good Day
1:34 AM
Simple tweaks for big results.

Beauty Pie

In collaboration with Beauty Pie, we conducted a deep dive into user research and came up with actionable recommendations to increase the website conversions. Afterwards, designing the recommendations to put into action.
Client
Beauty Pie
Deliverables
UX/UI Design
Research & Strategy
Team
T/T7 and our amazing interviewees!
Year
2023
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Overview
Beauty Pie approached us as a part of their global website revamp. To get insights on our outlined hypotheses, we created a dynamic process of user interviews and further research. Then all approved recommendations were prototyped, designed and implemented for testing.
Prototyped designs were designed on the fly, allowing us to test and get feedback from users in interviews from one day to the next.
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Process
Some insights were entirely predicted in the hypothesis list... others were a bit more surprising and gave us some extra work in prototype design.
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Write Up

It
was
very
surprising.
Really
glad
brands
are
taking
the
initiative
to
connect
closer
to
us
—
the
client.
Seeing
the
changes
come
to
life
was
a
bit
surreal.

Tanishka Kohli
Creative Consultant
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