Transcending the timeline by evolving the concept of history.

Bosch

Bosch’s executive team took a leap into exploring new formats in product advertising. Diverging from the typical product promo, at TT7 we explored unique selling points by going back in time.

Client

Bosch

Deliverables

Commercial Campaign

Product Branding

Team

Gosha Dolgun

Elizaveta Bolotnova

Paul Kryshtapovich

SLON Media (Partner)

Year

2020

Overview

Quite young and relatively inexperienced in marketing industrial products, our team met with industry experts and consultants to further learn about the client and products.

Prior to our campaign, SIA was the head of the project. However, shortly after Bosch acquired the brand.

Process

After 3 weeks of product consultation, the team produced a detailed outline of the “Back to the Future” commercial concept.

Write Up

I can say that the team from T/T7 is goddamn good at what they do! They did everything to understand a complex product, and together we found a successful solution.

Paul Kryshtapovich

Head of Media Production — EPIO (Project Partner)

Next Work

Irys