Sometimes a team might decide to do a full 180, and rename themselves at the peak of their growth. Here is how we helped Irys do just that.
Client
Irys
Deliverables
Commercial Campaign
Creative Direction
Team
Gosha Dolgun
Nika Sardaryan
Year
2023
Redefining brands of the future.
Irys
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Overview
Irys reps an incredibly loud message and purpose behind its brand, and it wasn't a simple task to come up with a dynamic solution that would match the team messaging.
Although our partners wanted to see an elevated explainer, we decided it would make sense to pivot entirely to tell a story that is bigger than a typical web3 explainer video.
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Process
The video served as an announcement to our partners global community. Quickly obtaining over 100k views and sensational feedback on award platforms and Behance. The team seemed to hit a trendy design variation as Irys went like for like with the Apple intro video at the 2023 event.
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Write Up
It was a pleasure to work with The/Thirty7 team. They helped us craft a vivid video which played an integral role in bringing the the story of Irys to life. They managed to take our abstract ideas and visualize them in spectacular fashion. We were incredibly impressed with their creativity, professionalism, and organization at each step of the proccess. If you need high-quality video content that truly stands out, you can't go wrong with this team.
Pranit Garg
Head of Marketing
